New Technologies and Branding. Philippe Sachetti
New Technologies and Branding
Год выпуска: 0
Автор произведения: Philippe Sachetti
Жанр: Малый бизнес
Издательство: John Wiley & Sons Limited
isbn: 9781119510543
Краткое описание:
Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.