The Inconvenient Truth About Business Success. Ian Marsh
DISCLAIMER
All the information, techniques, skills and concepts contained within this publication are of the nature of general comment only and are not in any way recommended as individual advice. The intent is to offer a variety of information to provide a wider range of choices now and in the future, recognising that we all have widely diverse circumstances and viewpoints. Should any reader choose to make use of the information contained herein, this is their decision, and the contributors (and their companies), authors and publishers do not assume any responsibilities whatsoever under any condition or circumstances. It is recommended that the reader obtain their own independent advice.
First Edition 2015
Copyright © 2015 Ian Marsh.
All rights are reserved. The material contained within this book is protected by copyright law, no part may be copied, reproduced, presented, stored, communicated or transmitted in any form by any means without prior written permission..
National Library of Australia
Cataloguing-in-Publication entry:
Creator: Marsh, Ian, author.
The Inconvenient Truth About Business Success: The 7 Reasons Why Most Business Owners Do Not Become Multi-Millionaires And The 1 Simple Thing That Can Change That / Ian Marsh.
1st ed.
ISBN: 9781925281552 (eBook)
Small business – Australia – Management.
Business planning – Australia.
Success in business –Australia
Dewey Number: 658.0220994
Published by Global Publishing Group
PO Box 517 Mt Evelyn, Victoria 3796 Australia
Email [email protected]
For further information about orders:
Phone: +61 3 9739 4686 or Fax +61 3 8648 6871
Digital Distribution: Ebook Alchemy
eBook Conversion by Warren Broom
I would like to dedicate this book to my wife Jenny, without whose love and support I would have never been able to achieve the successes that I have had.
I would like to tell my son Ian and daughter Brooke how much they mean to me and to acknowledge my mother Patricia and my father Ian, who gave me the internal principles that I live by today.
IAN MARSH
Acknowledgements
It has been an honour and privilege to write this book and as with any major project, there are a number of very special people who contributed to making this book happen. So, I’d like to take this opportunity to say “THANK YOU.”
Firstly, I’d like to thank my first mentor, Mal Emery, who opened my eyes to the world of business.
A special thank you to the clients that I have helped over the years because your success is my success and the motivation you give me with the progress you make causes me to jump out of bed every day to see who else I can help! It has been an honour and a tremendous privilege to work with every one of you and I’m sure that thousands of people’s lives will be influenced by the stories and insights that you’ve shared.
A special thank you to my mum and dad, Patricia and Ian, for the life lessons you taught me.
To my son and daughter, Ian and Brooke, whom I love with all my heart and soul.
A huge thank you to my publisher, Global Publishing Group and their awesome team for their dedication and commitment to the book’s success.
And finally, I thank my beautiful wife Jenny who is my ultimate source of love, hope, courage and understanding on my continuous journey to success. I’m truly grateful for your absolute faith and trust in everything that I do and for keeping up with me during the challenging moments. You’re simply one-of-a-kind and I love you for that.
Contents
Introduction
Chapter 1: So, Who Wants To Be A Multi-Millionaire?
Chapter 2: Creating The Vision
Chapter 3: Making The Vision A Reality
Chapter 4: Magic Formula For Creating A Multi-Million Dollar Business
Chapter 5: Building A Spectacular Team
Chapter 6: Do You Have A Job Or A Business?
Chapter 7: The Four Letter Word That Is Responsible For Why 95% Of Business Owners Never Achieve More Than A Million Dollars In Turnover
Chapter 8: Creating Customers For Life
Chapter 9: The 7 Inconvenient Truths Why Most Business Owners Do Not Become Multi-Millionaires
Chapter 10: The One Thing You Must Do To Become A Multi-Millionaire
About the Author
Workbook
Resources
Introduction
If you’re reading the first page of this book, chances are that you’re looking for answers to some challenge in your business.
You’re probably a business owner and you’re looking for a solution to a problem. I don’t know what that problem is however, the purpose of me putting my experiences and my knowledge into these pages is to help serious individuals like you, who have a suspicion that they can achieve more and reach their potential if only they had some answers to the missing links that they’ve been searching for but haven’t found. If that is the case, then you are reading the right book.
I want to state for the record that I’m not one of those wannabe individuals who have not really accomplished much in their business life and decided to get a book out there so that they can gain notoriety. There is not much that I have not experienced in business and I sincerely want this book to mean something and to have an impact on business owners out there because I personally know the risks, the challenges and the price that you have to pay every day. You have had the courage to put everything on the line and start working for yourself to create your dream, and for that I salute you.
I am going to share with you the inconvenient truth about being in business and why most individuals don’t become multi-millionaires. Notice that I didn’t say millionaires because quite frankly, a million dollars isn’t that much anymore. I will share with you the philosophies that have helped me build five multi-million dollar companies and generate more money than I ever dreamed possible in my life. I do hope that my thoughts and philosophies help you on your journey to accomplish whatever it is you want in life.
I can assure you that if you have the courage to get serious about your business, it will reward you like no other opportunity on the planet. Please enjoy the following journey with me and when you are ready, I would love your feedback regarding the impact that this information has had on your life.
CHAPTER 1
So, Who Wants To Be A Multi-Millionaire?
My story started many years ago when I was a youngster. You see, I always felt that I should be wealthy. I didn’t come from wealthy parents. My parents always tried their best and really gave everything they could to their children. I