Emotions and Values in Equity Crowdfunding Investment Choices 1. Christian Goglin

6 1 Equity Crowdfunding, a New Form of Financing that Raises a Number of Questions 1.1. Equity crowdfunding, a new way of financing companies 1.2. A success that raises questions about the rationality of investors 1.3. What role for values and the affect? 1.4. Conclusion

7 2 Transdisciplinary Approach to the Issue of Investor Choice 2.1. Objective and methodology 2.2. Theories that can be used to explain the choice of investors 2.3. Toward a concise theoretical framework

8 References

9 Index

10 End User License Agreement

List of Illustrations

1 Chapter 1Figure 1.1. Graphical representation of the research objectFigure 1.2. Modes of inference and recursive loop of this research

2 Chapter 2Figure 2.1. The two consecutive and inverse steps of the literature reviewFigure 2.2. Decision-maker’s choice between two lotteriesFigure 2.3. Consequential models (Loewenstein et al. 2001)Figure 2.4. Consequentialist models with anticipated emotions (Loewenstein et al...Figure 2.5. Risk-as-feeling theory (Loewenstein et al. 2001)Figure 2.6. The two dimensions of neuronal functioning (Schmidt 2010) based on C...Figure 2.7. Adaptation of the persuasive advertising model to the context of cro...Figure 2.8. Causality in the means-end chain modelFigure 2.9. Motivation as an antecedent and consequence of the emotional process...Figure 2.10. The theoretical frameworkFigure 2.11. Proposals linking the components of the theoretical frameworkFigure 2.12. Disciplinary fields for anchoring the theories and concepts retaine...

List of Tables

1 Chapter 1Table 1.1. Some definitions of crowdfunding (source: adapted from Germon and Maa...Table 1.2. Evolution of crowdfunding in the world (source: Massolution Crowdfund...Table 1.3. Distribution of funds raised by crowdfunding by region in 2015 (sourc...Table 1.4. Breakdown by profession of funds raised by crowdfunding in the world ...Table 1.5. Evolution of crowdfunding in France (source: Crowdfunding barometer i...Table 1.6. Evolution of funds collected by business over the last 2 years (sourc...Table 1.7. Indicators of the equity crowdfunding industry in France between 2013...Table 1.8. Comparison of regulations in European countries (source: adapted from...Table 1.9. Typology of crowd communities (source: from Bessière and Stéphany 201...Table 1.10. Matrix of correspondence between investor motivations and project ch...Table 1.11. Explanations given by management science literature on investment ch...

2 Chapter 2Table 2.1. Components of Scherer’s emotional construct, adapted from Sander and ...Table 2.2. Disciplinary breakdown of selected concepts and theories