Step into the Metaverse. Mark van Rijmenam
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Table of Contents
1 Cover
4 Foreword
6 2032
7 Introduction Welcome to the Metaverse Notes
8 Chapter 1: The Future Is Immersive From Web 1.0 to Web 3.0 From AR to VR to XR What Can the Metaverse Become? Six Characteristics of the Metaverse An Endless Blue Ocean Notes
9 Chapter 2: Creating an Open Metaverse Open vs. Closed The Hybrid Web An Open Economic System Note
10 Chapter 3: Be Who You Want to Be The Rise of the Avatars Digital Fashion iCommerce A Cambrian Explosion of Identity Note
11 Chapter 4: Be Where You Want to Be Virtual Worlds Gaming in the Metaverse Sports in the Metaverse Media and Entertainment in the Metaverse Education in the Metaverse Power to the Creators Note
12 Chapter 5: Unbounded Creativity for Brands Beyond flash The Power of an Immersive Community The Era of Experience Marketing Creativity, Community, and Co-Creation
13 Chapter 6: Exponential Enterprise Connectivity A Changing World The Future of Immersive Work Digital Twins The Role of Governments
14 Chapter 7: The Creator Economy A Vibrant Metaverse Economy Why Tokens Matter Challenges of NFTs Digital Real Estate Economic Mechanisms From DeFi to MetaFi Notes
15 Chapter 8: Digitalism in the Metaverse Technology Is Neutral Dangers of the Metaverse Verification, Education, and Regulation Surveillance or Empowerment
16 Chapter 9: The Future of the Metaverse BCI: The Future of Immersive Experiences A Renaissance of Art, Creativity, and Innovation
17 Epilogue
19 References
20 Index
21 Copyright
22 Dedication
List of Illustrations
1 Chapter 3Figure 3.1 Type of avatars
2 Chapter 6Figure 6.1: Four tiers of the metaverse
Guide
1 Cover