Golden rules of life. Standards of thinking of successful people. Vladimir S. Lavrov

      ISBN 978-5-4493-2902-8

      Created with Ridero smart publishing system

      Introduction. The world of limitless possibilities

      Unlimited opportunities are open to all. Unlimited opportunities are open to you right now. You can ignore them, because just do not look for them and do nothing to see them. But you can do more than you think.

      If you think that the world is not fair to you, then most likely you just convinced yourself, and the world only agreed with your picture of the world and allowed you to live in this illusion. In fact, the world is not opposed to you. The world is not tuned for you. The world is neutral towards you. And it just fulfills your expectations. If your expectations are negative – the world realizes your negative expectations. If your expectations are positive – the world realizes your positive expectations. The world is just a reflection of your expectations. What you expect is what you get.

      You may be unhappy with what is happening in your life. But you pulled it yourself. The world has nothing to do with it. Do not like it – correct it. You can fix it all, if you want. All in your hands. The main thing is to trust life and be open to the world.

      Our world is a world of limitless possibilities. You can achieve anything you want. There are no limits to achievements. The main thing – act, and do not sit still. Take attempts to change life for the better, and do not worry about how “everything is bad.” Strive for dreams! The world will allow you to realize any of your desires, if they do not harm anyone.

      All successful people became successful only through active actions and special thinking, which makes it go ahead at all costs! Think like successful people! Greet the future! Think Positively! Strive for development! Be guided by morality! Set goals! Reinforce intentions by active action! Create value! Make the world around better! And you certainly will succeed!

      P.S. Initially, the book was written in Russian and only after that it was translated into English. Due to the specific differences between Russian and English, the author could allow minor inaccuracies in the translation. Do not judge strictly, for the English language for the author is not native. If possible, treat indulgently with possible mistakes and wrong words in the text. Remember that only those who do nothing do not make mistakes! Try to understand the essence of what the author wanted to say. Then you will get the most benefit from reading this book.

      Chapter 1. Greet the future!

      Today is the result of your yesterday’s thoughts and actions

      The person you are today is the result of what you thought, talked about, and acted like before. By your yesterday’s thoughts, words and actions, you have built your present. And just as today you are building your future – today’s thoughts, words and actions. Therefore, carefully monitor what you think, what you are saying and how you are doing.

      Constantly ask yourself:

      – What am I thinking about? Will my thoughts lead me to what I dream of?

      – What am I saying? Are my words sincere?

      – What am I do? Do I bring good and good to this world?

      If you want to succeed in something, you need to learn to control your thoughts, words and actions. Think about the good, speak sincerely and act with the greatest possible awareness. Remember the consequences.

      Be ready to make an “extra step”

      Life is filled with new opportunities, but they all are not where most people are looking for them. People prefer to walk the trodden paths, not turning away from the rutted track for them. However, if you turn a little off the beaten track, you can find thousands of new opportunities that most do not see.

      Do not be afraid to take a step to the side from the beaten path, to make an extra detour, to go an extra mile. It is unoptimed miles filled with new opportunities.

      Do not be afraid to make an “extra” phone call, send an “extra” e-mail, do an “extra” study, write an “extra” article. Do not wait while you are asked to do it – do it yourself, on your own initiative.

      What you think is superfluous can be the key to your success. Of course, the “extra steps” in this case should be directed to your goal, and not away from it.

      Constantly ask yourself:

      – Who else can talk to to find out the situation?

      – Who else can call to solve this or that question?

      – How else can you help those in need?

      – What else can you do to leave a good memory of yourself?

      Always look for something that you could do more. Especially if no one else does.

      If you sell something, remember that people do not tend to buy anything from the first time. Offer them your product at least ten times a year at a frequency of one month and using different approaches (phone call, commercial proposal, revised commercial offer, non-commercial offer, brief, article, video message, recommendation, mailing, questionnaire, please help, gift, the solution of a typical minor problem, the proposal for joint development, the proposal to write an article about the client company in a business journal, etc.). Involve a potential client in communication with you and gently lead him to a deal. Persistently, under various pretexts, with maximum goodwill, respect and consideration of interests. What you can not sell the first time – sell from the tenth. What does not work from the tenth time – will work from the twentieth, fiftieth or the hundredth. But it will work, if you will competently do “extra steps” then one way, then the other from the generally accepted sales norms, without violating the law and the interests of your client.

      Of course, you do not need to call the same customer ten times in a row and offer the same thing. This is silly. Take a step to the side – find out what the client dreams about, what he thinks about, what he regrets. Talk to him. Find out his needs. Offer to help. Help, than you can. And only then offer him your product.

      Be always ready for change!

      There is nothing eternal in our world. Everything is subject to change. Sooner or later, everything changes. Even that which seems eternal.

      Entire epochs come and go. Borders break. Entire industries and sectors of the economy disappear into nowhere. Until recently, there were coil and tape recorders in the process. Where are they? Have gone down in history, giving way to CD and DVD discs, taking with them a whole recording industry. But the disks did not stay long. Where are they? Have gone down in history, giving way to flash drives. Flash drives also do not last forever and give way to solid-state storage (SDD) and cloud storage.

      More recently, the corporate standard was the Windows operating system and Microsoft Office Office suite, and now they are being pushed around the world by alternative, freely distributed software (for example, one of the largest international financial conglomerates Citigroup Inc. in 2016 he moved to a freely distributed office package LibreOffice, saving $ 20 million to buy licenses. The same was done by some other companies and state structures of several European countries. As a result, Microsoft is forced to massively reduce sales departments in many countries around the world and switch to cloud storage technologies. By monitoring and analyzing such facts, one can predict how information technologies and the market as a whole will develop in order to be able to prepare in advance for future and inevitable changes).

      Most recently, there were mailing lists. And then they lost the lead to social networks! And where is the social network now? Give way to voice mail and instant messengers! In Telegram, now it’s easier to communicate