Winning at Entrepreneurship. Rod Robertson

Winning at Entrepreneurship

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PRAISE FOR WINNING AT ENTREPRENEURSHIP

As an entrepreneur in Hollywood, I help launch creative franchises in a global market year round, collaborating with the most talented directors, producers, and performing artists in show business. For over two decades, Rod has helped me provide strategic thinking and creative solutions across multiple platforms when I need it most. When DreamWorks, Warner Bros., Fox, and Sony call on me, they also benefit from the wisdom, skill set, and unique humor of Rod Robertson.

— Cabot McMullen,

Production Designer/Producer of TV/Film

Rod gave me a sneak preview of this book, and as a serial entrepreneur, I still found many insights and pointers that I refer to in my search for another business. Rod sold me a technology company that I recently exited, and this book would have made my buy-side process much easier to understand. It’s a great guide for me and sure should help the novice!

— Allen Tait

Past owner of three businesses)

I am in the process of bringing in investment dollars or selling my business, and Rod has been a fantastic coach through my experience. I reference Winning at Entrepreneurship all the time so I do not have to pester him and other people in the know.

— Mark Weinegge

Owner of CeComm Data Centers

I am a student at the MBA program for entrepreneurship at Babson College and just met Rod for the first time. I have a company I will be starting upon graduation, and in two hours, Rod walked me through the dos and don’ts of my start-up. His book will be a great how-to guide for my fellow students and me.

— Gisela Macedo

Thank you for buying this eBook, published by Made For Success Publishing To learn more about Made For Success Publishing you can visit us at:

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Editor: Julie Scandora

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Robertson, Rod

Winning at Entrepreneurship: Insider Tips on Buying, Building, and Selling Your Own Business

ISBN: 978-1-61339-721-3

1. BUSINESS & ECONOMICS / Entrepreneurship

2. BUSINESS & ECONOMICS / Small Business

3. BUSINESS & ECONOMICS / Mergers & Acquisitions

The word “entrepreneur”—one who undertakes, manages, and assumes the risk of a new enterprise—comes from the French, where it literally means “undertaker.” The word was borrowed into English in the mid-19^th century—perhaps the golden age of the entrepreneur—when the number of new economic niches was exploding and the hand of government was at its lightest in history. The activity of entrepreneurship, of course, is much older, going back to ancient times. As for America, our nation was founded, quite literally, by entrepreneurs.

—John Steele Gordon

Table of Contents

Chapter 1 The Truth of It All!

Chapter 2 Do You Have What It Takes?

Chapter 3 Assessing Your Entrepreneurial Capability by Nancy Parsons

Chapter 4 Mergers and Acquisitions

Chapter 5 Start, Buy, or Franchise?

Chapter 6 Raising Cash