21 статья о спортивном маркетинге. Для тех, кто в игре. Андрей Малыгин

21 статья о спортивном маркетинге. Для тех, кто в игре

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Пер. с англ.– М., 1996. – с.248.

18

http://www.advertology.ru/article92587.htm

19

Закон РФ «О рекламе» (ст. 1)

20

Global Finance and Banking Sponsorship Report 2010, Sport+Markt

21

Компания «Бабкины семечки» входила в число спонсоров РФС в 2009 году.

22

Купер С. Шимански С. Футболономика: Почему Англия проигрывает, Германия и Бразилия выигрывают, а США, Япония, Австралия, Турция и даже Ирак выходят на первый план. – М.: Альпина Паблишер, 2011.

23

На основе данных Sport+Markt

24

Прингл Х. Звезды в рекламе. Эксмо, 2006.

25

http://www.letsmove.gov

26

Commercial breaks. Football Money League 2015 // Sports Business Group, 2015.

27

Федеральный закон от 12.01.1996 N 7-ФЗ (ред. от 31.01.2016) «О некоммерческих организациях».

28

Исследование Sport Marketing School Research 2015.

29

Source: Sport Marketing School; Planeta.ru; Crowdfunder.co.uk

30

Интернет-ресурс http://tass.ru/sport/2726394

31

Интернет-ресурс http://www.championat.com/football/news-2260909-mitrofanov-bjudzhet-zenita-sostavljaet-okolo-55-mlrd-rublej.html. – 1 октября 2015.

32

Source: Sport Marketing School; Planeta.ru; Crowdfunder.co.uk

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