Innovating Innovation. David Morey
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Innovating
Innovation
Also by David Morey
Creating Business Magic
The Leadership Campaign
The Underdog Advantage
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Innovating Innovation
Leadership Tools to Make Revolutionary Change Happen for You and Your Business
David Morey
Mango Publishing
Coral Gables
Copyright © 2019 David Morey
All rights reserved. Printed in the United States of America. No part of this book may be reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and review.
Cover & Layout Design: Jermaine Lau
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Innovating Innovation: Leadership Tools to Make Revolutionary Change Happen for You and Your Business
Library of Congress Cataloging
ISBN: (print) 978-1-63353-844-3 (e-book) 978-1-63353-845-0
Library of Congress Control Number: 2018944503
BISAC category code: BUS071000 — BUSINESS & ECONOMICS / Leadership
Printed in the United States of America
This book is dedicated to my magical wife,
Xie Zheng—a change leader always.
TABLE OF CONTENTS
Build Workshops, Not Laboratories
Create a Culture of Urgency and Soft Landings
Innovate Benefits, Own the Future
Be a Change Leader, Not a Business Leader
…matter is neither created nor destroyed. But it sure as hell is transformed. Even nature does not invent. It innovates. And this is what business demands we do today—at a rate and a tempo unprecedented in the history of industries and markets.… Innovation is not new, but it needs to be innovated. Today’s markets not only demand this; in fact, they will show you how—if you let them.
—From Chapter One
Foreword
Change rules today. A leader’s ability to navigate, manage, and lead change has never been more important, more powerful, and more urgently needed. Today, the leader who can best absorb, embrace, and ride ahead of the forces of change can transform markets, countries, and the world.
David Morey has written a must-read book. It is the battlefield manual for change leadership. It is the new primer for how to win.
Innovating Innovation builds on the guiding principles of Edison, Drucker, Jobs, and other breakthrough innovators and draws on David’s own work in guiding nineteen winning global presidential campaigns and advising some of the world’s top companies and business leaders. It builds on his underdog-insurgent model, developed with longtime business partner Scott Miller, and it evolves from his most recent work, Creating