Online Income Generation Evolution. Raymond Wayne

      I’ve often said that if I had my back against the wall and desperately needed to make a living other than the way I currently do, or if I needed to make quick money, the method I’m going to talk to you about today is what I’d choose.

      Offline marketing in general is providing services that you’re comfortable with to local area businesses who need those services and either don’t know how to do themselves, or they have better things to do with their time. Usually both of those situations apply, and when they do you have an obvious and potentially popular and very profitable service on your hands.

      What I would offer first would be email services to local businesses.

      Actually, this goes back to when I myself ran a small local business, before I became proficient with online marketing... even before there was a world wide web as we know it today.

      I remember many a day when I wished that I could magically cause customers to visit my store. I tried lots of things... newspaper ads, the phone book’s Yellow pages, giving away promotional items, a customer loyalty program that rewarded customers with free merchandise when they spent a certain amount of money in the store over time, game nights, and lots more.

      I didn’t do radio or television advertising, but I knew competitors who did, and I know they didn’t do well at all.

      I soon realized that it was both easier and less expensive to get existing customers to visit more often than it was to get new customers to come in for the first time.

      So I started sending out direct mail newsletters occasionally to the customers who had signed up for my loyalty program.

      Typically I had a 4-page flyer with some information that would be interesting to people who shopped in my store, along with coupons that they could redeem when they stopped by again, with expiration dates.

      These worked fairly well, but the cost, oh my goodness.

      I did my best to go through my mailing list to weed out the duplicate customers. For example a family might have multiple card holders (father or mother and maybe 2 kids with their own account), and I didn’t want to spend money on 3 direct mail pieces, so I combined them into one addressee.

      Typically I’d send out around 1000 flyers. That involved photocopying each page that many times. It would be a front and back format, so 2 sheets of paper would end up as a 4-page newsletter. I’d have these printed at the local Staples on colored paper so it would stand out when it arrived in the mail.

      After the copying was done, then it would be assembled and stapled shut. My wife would typically do that. Then I’d have to print out laser labels of the names on the list, affix them to the flyers, and lick and paste postage stamps on each one.

      It