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      1  Cover

      2  Preface

      3  Introduction I.1. Why this book? I.2. The scope of this book I.3. The challenge of this book I.4. How to read this book

      4  PART 1: The Sharing Economy or the Emergence of a New Business Model 1 The Sharing Economy: A Concept Under Construction 1.1. Introduction 1.2. From simple sharing to the sharing economy 1.3. The foundations of the sharing economy 1.4. Conclusion 2 An Opportunity for the Business World 2.1. Introduction 2.2. Prosumption: a new sharing economy trend for the consumer 2.3. Poverty: a target in the spotlight of the shared economy 2.4. Controversies on economic opportunities of the sharing economy 2.5. Conclusion 3 Risks and Issues of the Sharing Economy 3.1. Introduction 3.2. Uberization: a white grain or just a summer breeze? 3.3. The sharing economy: a disruptive model 3.4. Major issues of the sharing economy 3.5. Conclusion 4 Digital Platforms and the Sharing Mechanism 4.1. Introduction 4.2. Digital platforms: “What growth!” 4.3. Digital platforms or technology at the service of the economy 4.4. From the sharing economy to the sharing platform economy 4.5. Conclusion

      5  PART 2: Big Data Analytics at the Service of the Sharing Economy 5 Beyond the Word “Big”: The Changes 5.1. Introduction 5.2. The 3 Vs and much more: volume, variety, velocity 5.3. The growth of computing and storage capacities 5.4. Business context change in the era of Big Data 5.5. Conclusion 6 The Art of Analytics 6.1. Introduction 6.2. From simple analysis to Big Data analytics 6.3. The process of Big Data analytics: from the data source to its analysis 6.4. Conclusion 7 Data and Platforms in the Sharing Context 7.1. Introduction 7.2. Pioneers in Big Data 7.3. Data, essential for sharing 7.4. Conclusion 8 Big Data Analytics Applied to the Sharing Economy 8.1. Introduction 8.2. Big Data and Machine Learning algorithms serving the sharing economy 8.3. Big Data technologies: the sharing economy companies’ toolbox 8.4. Big Data on the agenda of sharing economy companies 8.5. Conclusion

      6  PART 3: The Sharing Economy? Not Without Big Data Algorithms 9 Linear Regression 9.1. Introduction 9.2. Linear regression: an advanced analysis algorithm 9.3. Other regression methods 9.4. Building your first predictive model: a use case 9.5. Conclusion 10 Classification Algorithms 10.1. Introduction 10.2. A tour of classification algorithms 10.3. Modeling Airbnb prices with classification algorithms 10.4. Conclusion 11 Cluster Analysis 11.1. Introduction 11.2. Cluster analysis: general framework 11.3. Grouping