The Age of Fitness. Jürgen Martschukat

      1  Cover

      2  Title Page

      3  Copyright

      4  Acknowledgments

      5  Introduction: The Age of Fitness Notes

      6  1. “Fit or Fat”? Fitness in Recent History and the Present Day Cycling and self-tracking Health, fitness, and fatness in neoliberal times Eating “right” since the Me Decade The “right amount” of exercise since the Me Decade “Fit or fat?” Notes

      7  2. Fitness: Trajectories of a Concept Since the Eighteenth Century “The eternal fitness of things”? Fitness, Darwin, and the invention of inescapable competition Fitness, difference, and political participation Fitness in an era of crisis and war Fitness and consumer culture Notes

      8  3. Working “Corporate fitness,” or: getting fit for work – Part I Industrial recreation and company sports in the history of capitalism The new class of white-collar workers “Corporate fitness,” or: Getting fit for work – Part II Breathlessness as par for the course Notes

      9  4. Having Sex “Performance plus” through the “phallus pill” Hard at any age The “impotence boom” “Penis doping” Electric belts, rejuvenating surgery, and the psychologization of sex in the nineteenth and twentieth centuries Things that make a difference How Viagra makes masculinity Sex in the age of fitness Notes

      10  5. Fighting Fitness heroes I Citizen-soldiers and national heroes Moments of transition to a post-heroic era? Fitness heroes II “Our future as a species” Notes

      11  6. Productive, Potent, and Ready to Fight? Notes

      12  References

      13  Index

      14  End User License Agreement

      1  Cover

      2  Table of Contents

      3  Title Page

      4  Copyright

      5  Acknowledgments

      6  Introduction: The Age of Fitness

      7  Begin Reading

      8  Bibliography

      9  Index

      10  End User License Agreement

      1 Chapter 1Figure 1. Advertisement for the Microsoft Smartwatch, 2014Figure 2. Cover of The Atlantic, May 2010Figure 3. Poster, DSB “Endurance” advertising campaign, 1975–1978

      2 Chapter 2Figure 4. Frances Willard learns to ride a bike

      3 Chapter 3Figure 5. A carpenter planing. Photogravure after Eadweard Muybridge, 1887, Wellcome Colle…

      4 Chapter 5Figure 6. Civilian Conservation Corps workers, 1930s. Library of Congress, Prints & Photog…Figure 7. German politician and soon-to-be foreign minister Joschka Fischer (wearing 50), …Figure 8. Tough Mudder competitors in Gilford, NH, June 1, 2013; picture published by the …

      5 Chapter 6Figure 9. Tess Holliday on the cover of Cosmopolitan (UK), October 2018