The Leap to Globalization. Creating New Value from Business Without Borders. Pierre-Yves Gomez
The Leap to Globalization. Creating New Value from Business Without Borders
Год выпуска: 0
Автор произведения: Pierre-Yves Gomez
Жанр: Зарубежная образовательная литература
Издательство: John Wiley & Sons Limited
isbn: 9780787965242
Краткое описание:
Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.