Innovate or Perish. Managing the Enduring Technology Company in the Global Market. Edward Kahn
Innovate or Perish. Managing the Enduring Technology Company in the Global Market
Год выпуска: 0
Автор произведения: Edward Kahn
Жанр: Зарубежная образовательная литература
Издательство: John Wiley & Sons Limited
isbn: 9780470105467
Краткое описание:
Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.