Doing Focus Groups. Rosaline Barbour
Doing Focus Groups
Год выпуска: 0
Автор произведения: Rosaline Barbour
Серия: Qualitative Research Kit
Жанр: Учебная литература
Издательство: Ingram
isbn: 9781526426017
Краткое описание:
Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.