Your Customer Rules!. Bill Price
id="n7">
7
Cullum, Philip. 2006.
8
Marketing Charts. 2014. “Millennials and Brand-Marketing: A Complicated Affair.” March 25. Accessed May 17, 2014. http://www.marketingcharts.com/wp/traditional/millennials-and-brand-loyalty-a-complicated-affair-41522/.
9
Morrison, Kimberlee. 2013. “[Infographic] Peer Recommendations Are More Influential Than Any Other Form of Advertising.”
10
Temkin Group. 2014. “Top 10 in 2014 Temkin Experience Ratings” (cycling entry; requires JavaScript). Accessed May 20, 2014. http://www.temkinratings.com. See also Beyond Philosophy. 2014. “Global Customer Experience Survey 2012–2013, Executive Summary.” Accessed May 20, 2014. Copy can be requested at http://www.beyondphilosophy.com/thought-leadership/global-leaders-survey/.
11
J.D. Power & Associates. 2005. “J.D. Power and Associates Reports.” March 23. Accessed June 6, 2014. http://businesscenter.jdpower.com/news/pressrelease.aspx?ID=2005051.
12
Bain & Company. 2013. “Customer Loyalty in Retail Banking: Global Edition 2013.” November 6. Accessed May 20, 2014. http://www.bain.com/Images/BAIN_REPORT_Loyalty_in_Retail_Banking_2013.pdf.