Жизнь как стартап. Строй карьеру по законам Кремниевой долины. Бен Касноча

Жизнь как стартап. Строй карьеру по законам Кремниевой долины - Бен Касноча


Скачать книгу
align="center">

      15

      Rick Newman, “How Netflix (and Blockbuster) Killed Blockbuster,” U. S. News & World Report, September 23, 2010, http://money.usnews.com/money/blogs/flowchart/2010/9/23/how-netflix-and-blockbuster-killed-blockbuster.html.

      16

      Greg Sandoval, “Blockbuster Laughed at Netflix Partnership Offer,” CNET News, December 9, 2010, http://news.cnet.com/8301-31001_3-20025235-261.html.

      17

      “Netflix Opens New Shipping Center; Lakeland Facility Expands One-Day Delivery to Central Florida,” PR Newswire, January 15, 2004, http://www.highbeam.com/doc/1G1–131553666.html.

      18

      Company 2009 10-K SEC filings.

      19

      Jeffrey Bezos, letter to shareholders, April 2010,

      http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9Mzc2NjQ0fENoaWxkSUQ9Mzc1Mjc5fFR5cGU9MQ==&t=1.

      20

      Jeffrey Pfeffer, Power: Why Some People Have It-And Others Don’t (New York: HarperBusiness, 2010), 49.

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
Скачать книгу