Как продавать технологии большим компаниям. Борис Николаенко
New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies Paperback – Illustrated, April 20, 2005 by Robert B. Miller.
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Retargeting Drives 63% Revenue Uplift; Retargeting vs new user acquisition: Which wins?
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Жигилий Е. Мастер звонка. Как объяснять, убеждать, продавать по телефону. М.: Манн, Иванов и Фербер, 2020.
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Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price Hardcover – Illustrated, December 3, 2018 by Keenan.
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Конрат Дж. Продажи большим компаниям. М.: Манн, Иванов и Фербер, 2013.