Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии. Дуглас Ван Прает

Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии - Дуглас Ван Прает


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Joe. Evolve Your Brain. Florida: HCI Books, 2007. Р. 136–137.

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      Goleman Daniel. Emotional Intelligence. New York: Bantam Books, 2006. Р. 20.

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      Allen Daniel. Big Think Interview with Joseph LeDoux, 2010. June 24. URL: http://bigthink.com/ideas/20451 (24.05.2012).

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      Layton Julia. How Fear Works. URL: http://health.howstuffworks.com/mental-health/human-nature/other-emotions/fear1.htm (22.05.2012).

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      Pringle Hamish and Field Peter. Brand Immortality. Philadelphia: Kogan Page, 2009.

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      Maclean Paul D. The Triune Brain in Evolution. New York: Springer Publishing, 1990.

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