Конкурентный анализ в бизнесе. Н. А. Лебедева

Конкурентный анализ в бизнесе - Н. А. Лебедева


Скачать книгу
основные аналитические модели.

      Представить увлекательные и привлекательные модели для выявления новаторского характера анализа, а не сухой, научный подход

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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
Скачать книгу