Social Media Communication. Bu Zhong
AheadDiscussionReferencesChapter 10: Social Media Reshape the News IndustryOverviewNews Consumption Habit ChangeThe Power of News MediaNews Decision MakingThe Power of Facebook AlgorithmsFake News and MisinformationDeclining Trust in News MediaNews Media and Social Media GiantsTheory Highlight: Agenda-Setting TheorySummaryLooking AheadDiscussionReferencesChapter 11: Social Media and HealthcareOverviewHealth Information on Social MediaPatients’ Use of Social MediaHealth Professionals’ Use of Social MediaValues of Social Media Support GroupsHealth Information SupportTrust in DoctorsTheory Highlights: Health Belief Model and Crisis and Emergency Risk Communication ModelSummaryLooking AheadDiscussionReferencesChapter 12: The App Economy and Artificial IntelligenceOverview1. The App EconomyApps Promote BusinessThe App IntelligenceApp Store OptimizationTrends of App DevelopmentTrends of Mobile Commerce AppsDiscussionReferencesOverview2. Artificial IntelligenceAI Helps Social Media PenetrationAI-Powered Business SolutionsThe Algorithm ExperienceSocial Media and AIAI Empowers MarketersTheory Highlight: Knowledge Gap HypothesisSummaryLooking AheadDiscussionReferencesChapter 13: Social Media and Social MovementOverviewSocial Media Speed Up Social MovementsNew Path to Social PowerMobilization and Coalition BuildingNetworked PublicsSocial Media and DemocracyTheory Highlight: Diffusion of Innovation TheorySummaryLooking AheadDiscussionReferencesChapter 14: The Future of Social MediaOverviewYoung and Old FishTwo PremisesThe Model of Two-Stage DevelopmentDigital Skills at the WorkplaceEthical Social Media SitesFake News on Social MediaSocial ConnectivitySummaryDiscussionReferences
7 Index
Guide
1 Cover
4 Table of Contents
5 Preface
7 Index
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