Diving Into the Red Ocean. How to Break the Rules of Retail and Come Out on Top. Евгений Щепин
Diving Into the Red Ocean. How to Break the Rules of Retail and Come Out on Top
Год выпуска: 2021
Автор произведения: Евгений Щепин
Жанр: О бизнесе популярно
Издательство: Альпина Диджитал
isbn: 9785961477498
Краткое описание:
The VkusVill grocery chain is one of the best-known and most popular stores in Russia. The company broke into the healthy food market and revolutionized Russian retail by fusing the best international practices. At its outset, VkusVill was inspired by retail chains such as Tesco, Mercadona, Walmart, Trader Joe’s, and Ali, and it formed its corporate culture by studying companies such as Zappos, Google, Airbnb, Netfl ix, Starbucks, IKEA, Toyota, and many others. This book by Evgeny Shchepin, one of VkusVill’s key employees, is a candid account of the company’s successes and failures, plans and expectations, and relationships with its employees and customers– the people who made VkusVill the success it is today.