Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders. Adam Morgan
Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders
Год выпуска: 0
Автор произведения: Adam Morgan
Жанр: Маркетинг, PR, реклама
Издательство: John Wiley & Sons Limited
isbn: 9780470409978
Краткое описание:
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.