Golden Circle Secrets. How to Achieve Consistent Sales Success Through Customer Values & Expectations. Dale Midgley
Golden Circle Secrets. How to Achieve Consistent Sales Success Through Customer Values & Expectations
Год выпуска: 0
Автор произведения: Dale Midgley
Жанр: Маркетинг, PR, реклама
Издательство: John Wiley & Sons Limited
isbn: 9780471724940
Краткое описание:
A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Based on a unique new strategy that responds to customer values and expectations, the Midgleys reveal how sales and management are inseparable components of sales success that must work in tandem to produce consistent results for an organization. Sales increase when management and its sales force are on the same page. The «golden circle» is based on a customer-oriented business system specifically designed to help companies attract and satisfy customers and energize employees, while maintaining a consistently healthy level of profits.