Free Gift Inside!!. Forget the Customer. Develop Marketease. Stephen Brown
Free Gift Inside!!. Forget the Customer. Develop Marketease
Год выпуска: 0
Автор произведения: Stephen Brown
Жанр: Управление, подбор персонала
Издательство: John Wiley & Sons Limited
isbn: 9781841126029
Краткое описание:
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article «Torment Your Customers (They'll Love It» which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing