Elite China. Luxury Consumer Behavior in China. Pierre Lu Xiao
Elite China. Luxury Consumer Behavior in China
Год выпуска: 0
Автор произведения: Pierre Lu Xiao
Жанр: Управление, подбор персонала
Издательство: John Wiley & Sons Limited
isbn: 9781118179192
Краткое описание:
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.