Business Intelligence. The Effectiveness of Strategic Intelligence and its Impact on the Performance of Organizations. Corine Cohen
Business Intelligence. The Effectiveness of Strategic Intelligence and its Impact on the Performance of Organizations
Год выпуска: 0
Автор произведения: Corine Cohen
Жанр: Маркетинг, PR, реклама
Издательство: John Wiley & Sons Limited
isbn: 9781118619469
Краткое описание:
Following a long process of qualitative, quantitative, and empirical research next to Strategic Intelligence (SI) experts and large companies, this book proposes a way to improve SI and its impact on the performance of an organization. From an exploration, description and evaluation model of SI, a measurement tool in two parts has been built. For all kind of firms and all advancement levels of SI, it explains the construction of a control panel which can be used to pilot SI and its impact on the performance of an organization.