The Behavioral Foundations of Strategic Management. Philip Bromiley
The Behavioral Foundations of Strategic Management
Год выпуска: 0
Автор произведения: Philip Bromiley
Жанр: Управление, подбор персонала
Издательство: John Wiley & Sons Limited
isbn: 9781405142502
Краткое описание:
This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.