Managing Corporate Social Responsibility. A Communication Approach. Coombs W. Timothy
Managing Corporate Social Responsibility. A Communication Approach
Год выпуска: 0
Автор произведения: Coombs W. Timothy
Жанр: Маркетинг, PR, реклама
Издательство: John Wiley & Sons Limited
isbn: 9781118106655
Краткое описание:
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business