The User's Journey. Donna Lichaw
The User's Journey
Год выпуска: 0
Автор произведения: Donna Lichaw
Жанр: Техническая литература
Издательство: Ingram
isbn: 9781933820361
Краткое описание:
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.