Eye Tracking the User Experience. Aga Bojko
Eye Tracking the User Experience
Год выпуска: 0
Автор произведения: Aga Bojko
Жанр: Личные финансы
Издательство: Ingram
isbn: 9781933820910
Краткое описание:
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.