Orchestrating Experiences. Chris Risdon
Orchestrating Experiences
Год выпуска: 0
Автор произведения: Chris Risdon
Жанр: Маркетинг, PR, реклама
Издательство: Ingram
isbn: 9781933820743
Краткое описание:
A playbook of best practices, tools and frameworks that shows you how to:Connect and create an engaging customer experience across all your channels and touchpoints (cross–channel or omni–channel experience)Create seamless brand experience for customers as they move through your various online and (offline channels, call center to website, etc)Collaborate effectively with the right people across functions and product lines to design (tech, marketing, customer service, etc)