Outrageous Advertising That's Outrageously Successful. Bill Glazer
Outrageous Advertising That's Outrageously Successful
Год выпуска: 0
Автор произведения: Bill Glazer
Жанр: Маркетинг, PR, реклама
Издательство: Ingram
isbn: 9780982379394
Краткое описание:
When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber–a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing–he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy. Here is an OUTRAGEOUS idea–it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars–an OUTRAGEOUS return!