Doublespeak. William Lutz
Doublespeak
Год выпуска: 0
Автор произведения: William Lutz
Серия: Rebel Reads
Жанр: Учебная литература
Издательство: Ingram
isbn: 9781632460189
Краткое описание:
Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak—euphemism, jargon, gobbledygook or «bureaucratese,» and inflated language—showing how each is used in business, advertising, medicine, government, and the military. In this seminal book, Lutz articulates that the goal of doublespeak is «to distort reality and corrupt thought.»