Start & Run a Creative Services Business. Susan Kirkland
Start & Run a Creative Services Business
Год выпуска: 0
Автор произведения: Susan Kirkland
Серия: Start & Run Business Series
Жанр: Экономика
Издательство: Ingram
isbn: 9781770408104
Краткое описание:
Start & Run a Creative Services Business will show you how to use your skills, training, and experience to make money designing things like book covers, logos, corporate promotional materials, websites, and advertisements. The book acts as your friend and adviser in the competitive world of the self-employed, and teaches you how to advocate for yourself. Industry specific information is presented in a logical order, appealing to the novice as well as the seasoned designer who needs advice on a particular situation. Through a series of personal experiences, the author explores the unpredictable nature of the business world from a designer’s point of view. For example, there’s a chapter on what to do when clients don’t pay and another that offers advice about freelancing during economic slumps. The author provides cutting-edge information for creating an electronic portfolio, targeting your market online, and distinguishing yourself from the competition.