The Advertising Solution. Craig Simpson
The Advertising Solution
Год выпуска: 0
Автор произведения: Craig Simpson
Жанр: Маркетинг, PR, реклама
Издательство: Ingram
isbn: 9781613083512
Краткое описание:
Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.