HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker). Vijay Govindarajan
HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker)
Год выпуска: 0
Автор произведения: Vijay Govindarajan
Серия: HBR's 10 Must Reads
Жанр: Экономика
Издательство: Ingram
isbn: 9781422191507
Краткое описание:
To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to:Decide which ideas are worth pursuingInnovate through the front lines—not just from the topAdapt innovations from the developing world to wealthier marketsTweak new ventures along the way using discovery-driven planningTailor your efforts to meet customers’ most pressing needsAvoid classic pitfalls such as stifling innovation with rigid processes