Marketing. Peter Spalton

Marketing

Год выпуска: 0

Автор произведения: Peter Spalton

Серия:

Жанр: Зарубежная деловая литература

Издательство: HarperCollins

isbn: 9780007358946

Краткое описание:

The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology