CRM Unplugged. Douglas Turk
CRM Unplugged
Год выпуска: 0
Автор произведения: Douglas Turk
Жанр: Бухучет, налогообложение, аудит
Издательство: John Wiley & Sons Limited
isbn: 9780471663836
Краткое описание:
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.