Conversations with Marketing Masters. Laura Mazur
Conversations with Marketing Masters
Год выпуска: 0
Автор произведения: Laura Mazur
Жанр: Маркетинг, PR, реклама
Издательство: John Wiley & Sons Limited
isbn: 9780470065648
Краткое описание:
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.