The Handbook of Crisis Communication. W. Coombs Timothy
The Handbook of Crisis Communication
Год выпуска: 0
Автор произведения: W. Coombs Timothy
Жанр: Зарубежная образовательная литература
Издательство: John Wiley & Sons Limited
isbn: 9781444314892
Краткое описание:
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication