Intellectual Property. Russell L. Parr
Intellectual Property
Год выпуска: 0
Автор произведения: Russell L. Parr
Жанр: Личностный рост
Издательство: John Wiley & Sons Limited
isbn: 9781119639725
Краткое описание:
A new edition of the trusted book on intellectual property Intellectual Property simplifies the process of attaching a dollar amount to intellectual property and intangible assets, be it for licensing, mergers and acquisitions, loan collateral, investment purposes, and determining infringement damages. This book comprehensively addresses IP Valuation, the Exploitation Strategies of Licensing and Joint Ventures, and determination of Infringement Damages. The author explains commonly used strategies for determining the value of intellectual property, as well as methods used to set royalty rates based on investment rates of returns. Key concepts are brought to life through real-world examples of exploitation strategies being used by major corporations.