Strategic management. (Бакалавриат, Магистратура, Специалитет). Методическое пособие.. Елена Александровна Сулимова
Strategic management. (Бакалавриат, Магистратура, Специалитет). Методическое пособие.
Год выпуска: 2020
Автор произведения: Елена Александровна Сулимова
Жанр: Управление, подбор персонала
Издательство: КноРус
isbn: 9785436552514
Краткое описание:
The tutorial is devoted to the disclosure of the problems of planning and implementing strategies, bringing the resource potential (internal capabilities) of the firm in line with the chosen strategic position, designing special strategic management systems necessary for the successful actions of different organizations in a dynamic and unstable external environment, managing the process of implementing strategic innovations in the activities of firms and organizations. The manual is intended for students of master"s programs «Management», and can also be useful for practicing managers who want to get acquainted with a new direction of management and improve their skills.