Digital Universe. Peter B. Seel

Digital Universe - Peter B. Seel


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      The Tao of Digital Technology – Yin and Yang

      The yin–yang relationship of technology and society is a useful model to temper the world-view of self-admitted technological determinists such as Thomas Friedman while allowing the perspective that technological developments do, in fact, influence society. The converse is also true – that technology is part and parcel of the society created by humankind and is actively influenced by economics, politics, and a host of other human activities and beliefs. The yin–yang relationship of technology and society is a dynamic one with evolving cybernetic feedback loops. This view of the digital universe allows that “technological capabilities do create intentions” as Friedman noted – it also encourages us to simultaneously consider the Ellulian perspective that “technique” is a much broader concept than just tools and machines. Technology is embedded in every aspect of contemporary human life and is a response to our needs, both real and imagined. Digital technology takes the merger of society and “la technique” to the next level of embeddedness, as we create and adopt technologies that are mobile, compact, and can understand and anticipate our needs. The development of artificial intelligence and agent technology have evolved to a nascent stage, but combined they will take the embeddedness of digital technology in society to a remarkable – and to some, alarming – new level in this century.

      The fact that search engines are providing more equitable and less-biased results does not detract from Noble’s central thesis. She states that a society cannot comfortably sit back and allow decisions about what we can or cannot see to be made by AI algorithms designed, by engineers in tech companies, to grab and hold our attention . One of the key attributes of YouTube is that the algorithms that automatically serve the next video are programmed to make it more controversial so that the viewer will stay on the site longer and thus see more advertising. This economically benefits YouTube and its parent company, Google. Some critics have argued that these algorithms serve up increasingly controversial videos that divide already polarized audiences. The “black boxes” of AI-based decision-making are designed by humans, who bring all the biases of their education, class, and gender to the lab as they create the tools that define our online experiences and how we acquire and process information gathered online. In Chapter 12 on privacy and surveillance, we will return to this topic of vital importance to all who live and work in the digital universe.

      Our Digital Future


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