Экономика организации (предприятия): конспект лекций. Денис Александрович Шевчук

Экономика организации (предприятия): конспект лекций

уже существующим товарам. В последнем случае фирма должна быть готова вступить в борьбу с конкурирующим товаром, внедряя в сознание потребителей представление об отличиях своего товара.

Конец ознакомительного фрагмента.

Текст предоставлен ООО «ЛитРес».

Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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

Скачать книгу