Маркетинг для государственных и общественных организаций. Филип Котлер
and Andreasen, Strategic Marketing, p. 617.
23
Kotler and Andreasen, Strategic Marketing, p. 618.
24
American Marketing Association, 2004.
25
Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), pp. 72–73.
26
Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 699.
27
International Obesity Task Force, «Childhood Obesity», May 4, 2005, http://www.iotf.org/childhood/.
28
United Press International: Food: «TV chef transforms U.K. school meals», March 22, 2005, http://www.upi.com/view.cfm?StoryID==20050322=101930-7242r (accessed May 2, 2005).
29
Sidney Morning Herald, «Jamie gives school meals the wooden spoon», March 24, 2005, www.smh.com.au.
30
Там же.
31
International Herald Tribune, «Chef whips U.K. school cafeterias into shape», April 25, 2005, Sarah Lyall, The New York Times, http://iht.com/bin/print_ipub.php?file=/articles/2005/04/24/news/cook.php.
32
Там же.
33
Там же.
34
Там же.
35
United Press International: Food: «TV chef transforms U.K. school meals», March 22, 2005, http://www.upi.com/view.cfm?StoryID=20050322=101930-7242r.
36
Future School News, http://www.futureschool.ca/newsindustrynews.cfm?ArtickeID=633 (accessed May 2, 2005).
37
Sydney Morning Herald, «Jamie gives school meals the wooden spoon», March 24, 2005, www.smh.com.au.
38
United Press International: Food: «TV chef transforms U.K. school meals», March 22, 2005, http://www.upi.com/view.cfm?StoryID=20050322=101930-7242r.
39
International Herald Tribune, «Chef whips U.K. school cafeterias into shape», April 25, 2005, Sarah Lyall, The New York Times, http://iht.com/bin/print_ipub.php?file=/articles/2005/04/24/news/cook.php.
40
Sydney Morning Herald, «Jamie gives school meals the wooden spoon», March 24, 2005, www.smh.com.au.
41
International Herald Tribune, «Chef whips U.K. school cafeterias into shape», April 25, 2005, Sarah Lyall, The New York Times, http://iht.com/bin/print_ipub.php?file=/articles/2005/04/24/news/cook.php.
42
Kotler and Armstrong, Principles of Maketing, p. 300.
43
Silicon Valley Power, City of Santa Clara, California, publication, 2002.
44
http://siliconvalleypower.com (accessed May 9, 2005).
45
David Osborne and Ted Gaebler, Reinventing Goverment: How the Entrepreneural Spirit Is Transforming the Public Sector (Plume, 1993), pp. 193–194.
46
Kotler and Armstrong, Principles of Maketing, p. 294.
47
http://www.ezpass.com (accessed May 9, 2005).
48
Kotler and Armstrong, Principles of Marketing, pp. 338–353.
49
Там же, p. 340.
50
Osborne and Gaebler, Reinventing Government, p. 219.
51
http://www.lyricksfreak.com/k/kenny-rogers/77876.html (accessed May 12, 2005).
52
http://www.2good2toss.com.
53
http://www.ojp.usdoj.gov/pressreleases/OJJDP05008.htm.
54
http://www.amberalert.gov/ (acessed May 12, 2005).
55
Kotler and Keller, Marketing Management, pp. 322–324.
56
Адаптировано из Kotler and Keller, Marketing Management, pp. 322–331.
57
Там же.
58
James Nevels, «Reading, Writing, ROI», Forbes, March 14, 2005, p. 38.
59
The Communication Initiative – Experiences – Nepalese Health Fairs – Nepal http://www.comminit.com/experiences/pds12004/experiences-457.htlm (accessed May 19, 2005).
60
Официальный сайт музея Лувра, http://www.louvre.fr/anglais/palais/museum.htm (accessed May 19, 2005).
61
Там же.
62
National Highway Traffic Safety Administration, «The Economic Impact of Motor Vehicle Crashes», 2000, Technical Report Documentation. Report date, May 2002.
63
National Highway Traffic Safety Administration, «Program for Hispanics», http://www.buckleuptexas.com/clickit/ (accessed May 26, 2005).
64
Там же.
65
U. S. Department of Transportation – NHTSA, «The Facts to Buckle Up America», http://www.nhtsa.dot.gov/people/injury/airbags/ buasbteens03/.
66
U. S. Department