Труды IV Республиканской научно-практической online-конференции «Образование XXI века: проблемы, тенденции и перспективы». Николай Сергеевич Лустов
was not the only country to switch to distance education; it was, in fact, a worldwide trend. These trends indicate that learners in Kazakhstan and worldwide have to adapt to the new realia and developments. Since the success of education often depends on the overall perception of course participants, Allen and Seaman (2013) were focused on establishing learners’ judgment of distance education which was described as a positive experience by only a half of the respondents which implies that almost 50 percent of the other enrollees remained unsatisfied. Consequently, a significant number of online learners could not have fully achieved the expected learning outcomes. Although the course content and learning outcomes were noted to be relevant as compared to the traditional classroom, Allen and Seman’s (2013) research found the aspects that caused barriers in academic studies. Remote classrooms might not suffice to encourage learners’ dedication to their studies or progress in their knowledge and abilities. Instead of being active participants, those being educated online might only remain passive listeners. These are some of the reasons why some students ranked online classes lower than traditional classrooms. This means that despite the comfort and accessibility of online instruction, learners find traditional classrooms more enjoyable or constructive.
Recent research by Alawawdeh and Alshtaiwi (2020) points out that «many issues arise from teachers, learners, and the learner’s social environment». The authors argue that «online education is not going well as it lacks planning and preparation». Planning and preparation, in turn, are defined as required to enhance online learning; the rationale behind this is that distance learning needs more time and effort on the part of teachers and learners to make it «function exactly as intended». Based on the research studies, Alawawdeh and Alshtaiwi’s (2020) claims are justified in demanding that teachers should be qualified and trained to revitalize and enrich the teaching methods with proper knowledge and skills. As for students, they should be expected to be educated by an expert to improve ICT (information and computer technology) skills and overcome challenges related to distance education. It was fair to mention that the families of the students should be involved to assist and help their children with technology. Despite the high rates of online course enrollment and a substantial amount of positive feedback, the lack of electronic equipment, or stable internet connection were found to be critical yet due to financial shortages in the families (Alawawdeh & Alshtaiwi, 2020).
On the other hand, negative judgments of distance learning may arise due to bias such as preferred learning styles or a common misconception of virtual classes. Nguen (2015), having examined the efficiency of e-learning, argues that traditional classes, as well as online classrooms, are both effective methods. The author suggests that face-to-face education is starting to lose its hegemony on the market. The rationale for such a development is found to be cost-effectiveness while the cost of offline education is rising dramatically. In addition, access to world-class education alongside classroom size possibilities are significant benefits of online learning.
Conclusion
Having reviewed some recent research publications in the field of online education and language learning, the following conclusions have been derived. First of all, there are both significant benefits, as well as drawbacks to learning English in the context of online education (Appana, 2008). Accessibility, cost-effectiveness, and schedule convenience are some of the aspects that attract students to online learning. At the same time, insufficient discipline, motivation, and digital illiteracy tremendously impart the perception of and the outcomes of virtual classes. Based on the findings discovered, the following recommendations should be observed to soothe the undesired effect of e-learning (Alawawdeh & Alshtaiwi, 2020).
References
Alawawdeh, N. & Alshtaiwi, M. (2020). Foreign Languages e-learning: Challenges, Obstacles and Behaviors during Covid-19 Pandemic in Jordan. PalArch’s Journal of Archeology of Egypt/Egyptology 18 (6): 536—554 10.13140/RG.2.2.34688.87048
Allen, I. E., & Seaman, J. (2013). Changing course: Ten years of tracking online education in the United States. Babson Park, MA: Babson Survey Research Group and Quahog Research Group, 3—6. https://files.eric.ed.gov/fulltext/ED541571.pdf
Appana, S. (2008). The online learner: A Review of Benefits and Limitations of Online Learning in the Context of the Student, the Instructor, and the Tenured Faculty. International Journal on E-learning Contemporary Issues in Technology and Teacher Education, 7 (1), 5—22 https://www.researchgate.net/publication/237143888_A_Review_of_Benefits_and_Limitations_of_Online_Learning_in_the_Context_of_the_Student_the_Instructor_and_the_Tenured_Faculty
Charles, S., Malek H., & William, M., (2019). A Preliminary Study of Students Perception and Learning from Different Methods. Journal of Academy of Educational Leadership. 23 (2), 3—5. https://www.abacademies.org/articles/a-preliminary-study-of-students-perception-and-learning-from-different-delivery-methods-8235.html
Moldazharova Nessibeli
MODERN TOOLS AND QUALITY MANAGEMENT METHODS OF SERVICE IN THE SYSTEM OF HEALTH TOURISM
(Scientific supervisor: Elmira Auezova, PhD, Gulzhahan Omarova, professor NCJSC «Semey medical university», Semey)
In the 80s of the last century, foreign scientists began to deal with the problem of quality of services. Two leading scientific schools of service marketing have been formed: the American school, represented by the works of L. Berry, A. Parasuraman and V. Zeitaml, and the Scandinavian school, which is made up of scientists from Finland and Sweden. American researchers have developed a methodology for continuous measurement and improvement of service quality. The methodology used for this was named SERVQUAL. The Scandinavian school introduced the concept of a two-factor quality model – functional and technical quality. The quality of service is created in the process of interaction between the consumer and the performer. The goal of the contractor is to create and maintain service quality standards. The main factor is the service processes of service quality and the behavior of staff. It is important not only what the vacationer receives in the service process – technical and technological quality, but also how this process occurs and is transformed into functional quality. At the same time, the staff must be motivated for high-quality service standards. American school use the SERVQUAL methodology as a universal tool for measuring the quality of service. American scientists believe that the quality of service is the result of comparing customer expectations regarding the quality of services and the impression of real services received. In recent years, in the domestic literature in various sectors of the economy, the assessment of the quality of services has become increasingly an object of consideration: scientific and methodological foundations for assessing the quality of services are being developed, models and methods of the service process focused on customer expectations, as well as issues of management and organization of services. Researchers pay special attention to the development of the service sector and the quality of services in the hospitality industry, service standards in the health resort sector.
The mechanism for introducing an intracorporate standard is a method for measuring the quality of health resort services and innovative service processes that affect service quality indicators. Internal corporate quality standard service in the sanatorium and resort area is a factor model that functionally allows you to most fully and timely provide vacationers with a complex service and health-improving services, characterized by qualitative and quantitative parameters, where the quality of service and the organizational service process are system-forming.
A service, unlike a product, is intangible. The service and its quality characteristics are inseparable in the service process, they are produced and consumed at the same time, they do not require system repair, storage. Service characteristics, measurement tools and service quality control require an original and unique approach.
Consumer satisfaction with health resort services is a key part of the study. The pricing strategy for wellness services is usually set by management, should attract vacationers, willing to pay the said price. While