Саммари книги Гарри Беквита «Продавая незримое. Руководство по современному маркетингу услуг». Ирина Селиванова

Саммари книги Гарри Беквита «Продавая незримое. Руководство по современному маркетингу услуг»

или другим удобным Вам способом.

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

Скачать книгу