Маркетинг с нуля: Искусство привлекать клиентов. Артем Демиденко

Маркетинг с нуля: Искусство привлекать клиентов

и понимание того, как вы стоите в сравнении с конкурентами, поможет сформировать вашу ценовую стратегию. При этом следует учитывать не только саму стоимость, но и ценность, которую вы предлагаете своим клиентам. Если ваш продукт имеет уникальные особенности или преимущества, оправдывающие более высокую цену, это может стать вашим конкурентным преимуществом.

Конец ознакомительного фрагмента.

Текст предоставлен ООО «Литрес».

Прочитайте эту книгу целиком, купив полную легальную версию на Литрес.

Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAgGBgcGBQgHBwcJCQgKDBQNDAsLDBkSEw8UHRofHh0aHBwgJC4nICIsIxwcKDcpLDAxNDQ0Hyc5PTgyPC4zNDL/2wBDAQkJCQwLDBgNDRgyIRwhMjIyMjIyMjIyMjIyMjIyMjIyMjIyMjIyMjIyMjIyMjIyMjIyMjIyMjIyMjIyMjIyMjL/wgARCAhhBdwDASIAAhEBAxEB/8QAGwAAAgMBAQEAAAAAAAAAAAAAAAECAwQFBgf/xAAaAQEBAQEBAQEAAAAAAAAAAAAAAQIDBAUG/9oADAMBAAIQAxAAAAHwfscvqt44OPZjOn6Dz3obNcZRRRa1ECGgRiFYmMUpVKEhSixkZCYAmUgEJRkqByJNo4WwtjGcLixpzRXZlsunFrGQBCcUmmpqTjISJA0DaFkBA0DYKAEk1A0wAVKSRNOkwGgFKMgaYxOBpkoyjK3FjlFtNxcrcXA0xiagEMTBoBpgAAAxAxMAAAAAYJGAJgAEAFU3RaDQqhKvWL0GdxlGnWL4jlcxSsBQAAAAAAAAAAAAAAAAAAAAAAAAAAADxGyi/tx4WPZjxvpeh896GzVGcESa1IjQgLGEJZnFzS97Ng2Fa2SXC9rkwm1rhNxZhNrMJtZgltDA9zMC3iYzelwV9GFzle4XDm62a5oeuU1jNyjFHowrGdBS4JbWYDeznve155vcYV0AwPczA9zXAdBGFdFHPe9xzzoC886AnOOhKuadAOeugkwPczCbxcD3SOedAjCuil573MwroEYHua4De5ee+gznnQcc46IvOfRDnHRDnHRZzTpBzjpI5x0kc46Qc46LOadIOadETnHSDmnSDmnSDmnSDmvohzF00nPOiLzV0iznHSUvOh043POnutOa+iTXOOiHOOizmnSDmnSDmnSDmnSDmnSDmnSDmnSDmnSDBpnmOpb5ig9ccDuEwAAAAAAAPG359HXjwsezFnfT9B5/0FmuMo2JCsSaAh582ZOl0JcutOxiYxOUaYmAJxRojqTaJWDATCLZJSrRQlG5ucZNQy6ceuemVc5q2MozUoTiTAlHFhKMlTCBpjAVgDAGmokAoKQIYJgmmkGMimqUotGNDalKAyUZRlUoypgpSUJiacsmnKNMAJWJgADTAAGIaaG0wAAAABppGmhgQAAAVtS1GRB1zCQEomCcZWDi5WJg0wAAAAAAAAAAAAAAAAOdwfXhxO3xOeerIyAAAAAPGaM9/bjw8W3FjXT9D570NaoyjZGMlYq5+cI94vUAQAHJANMBNQENNJGu0uW4SlbTUaIaGSrtqsgnDWNDTm6smrLvlolCyatjKOdyhKJYBKpRYwJW0AwUaYMAacAMYCppgAAApIRMFimWRaaNSUNpqwCaZLXNSEwVNSE05ZA5RpqAQNMAAaYADTAABpgANAAANAwIExAAACqdc9ZgRnqScZZ0wjLJMKpjuSUGshOUAGJgAAAAAAAAAAAAAAAAGHcHkPW4uIeqAAAADxl9F/bjw8W3FjXS9D570Na4uNiTqs5d2DvSjTuQBRoG4yATBphFxGiNzJRhZbKqyWUoTaBShNOJ1W02QrnHWNDUpqjJqyb5ararZuacc7nGUSYnKOLUknA0wEwaFbTBpwNMAagmAMEAAxAEVKNgJowByjKVppZpqVShMTQKdcxgSyacrTJQAYAAA0wAAaGmA0wEwaAAGgGmQAIAAAUSit4c4zIzhOVxaWSalYmIkkGgGmrQDEwAAAAAAAAAAAAAAAADh9xHI7Hj/XEgAAPF6M+jtx4WPZjxrpeh896GtSasjxe154618o3I0A0DAUaYNAwCMZqyLGldeiu5JyTTkpSxlCcKUJLZTdnSCa1i+dc5qjJqzb5ab6b87E4zc4yQ2nKOMpVJMAAaagA2mDTgaYCYwFUkxAAAg4yIxlGk00bTVSTiQmrAhOM6QyWFkJiacsmnKxOUAGmADE0wAGAAAMAEwAAAaAYKRgAAABQg6c5ShOWNlc5RCLCLViCUGiQ4kgJQYAAAAAAAAAAAAAAAAAAAAcvP2/JnrQAAPGXU3duPDx7MeNdL0PnvQ2aoyjVHL1M2Jq5BOgCGmAANoVoAGkjKq2lCyCTGKxAQmxSTizNpyCThrGi2u2ay576d8tN9V2esVKOaxobTVSRK2mDQo0wBgAMCG0A0EkMBNU0xNNAAUJxqLTRtSBpysAkBLGUZgCVTjIUoylkBmsBpoIYFDAAAAkYFAAxMAAAAAAAAhiaAACdZpRlvmTrsIzrsmopwZslCcpFtUpIkCWQErTAAAAAAAAAAAAAAAAAAAAA8t6nhnYswbwAPGX59HbjwsezHjXS9D570NmlSjXI24d5YONyMKAIACSaWQgaaGIBoQqthZagVoAlFg4TizHsxooSjvGq2q3O8cJx1z0XVWZ6JNSyTFGmAEraYNCtDAAYpABDAATG0xNNQTItNJRYJMquUZI2hWxwpRksotQpwmqaYpRmRacsmGdMCUGAADTAAABiYAIAAwoAACCuxWDAAIBlRlFmeSe+cbabUjOuU0QnC5nZTbKNE0AEkCthKxAMBMAAAAAAAAAAAAAAAAADmdPAZuxxO2AB4y/Pf248PHsx410vQef8AQWa4yjXH34N5anG5YmAnQ0StpgDEJjQDQBVbTc3uMlTURy4MtZ7Vnn+hHTx7MebFM3jRdVbneIU9YtshDO7Vw1Z3zg9Bdsk86GhW0QwFGmAAwAlFjE4HGQOMhNAAKmhJxkiLTquSaNoWTThSTVpqFOuwQmpOuQDUtgPOmhygmJjATAAGgaGACAAwKTAAAAAGIGiYEZRkUxnDXOF1F9zXKFiqE6rLLabc6aYsZJjBTUxOUAGCGAAAAAAAAAAAAAAAAAAYN+Ax9vidsADxd9F/bjw8ezHjXS9B5/0FmuMo1xuhz+iWJq5TQDQMGrQxoAaYkwEwcJJJOLUo0UWeAA9XjL6A+j0ef9B5vTXOq6zRKUM7x206LiXlO54nplAdeJ6fzHpcb9I0/P6gBWNQwStoRgiQmo04AAlFgwAaFKMhADTQmmQY7CUZSjTCUZKJqI2V2LFqRGSlAmlsAzpgSjAABgAAAAMAAQaYAABQAAANCMCACoThIhVOvfON+e9mFkJrCE4WO6i+VxlXLISqbSlslF52ADBQ0ygAAAAAAAAAAAAAAAAMG/AY+3xO2AB4u+m7tx4ePZjxrpeg8/6CzXGUK4/R5+8sGrlAxADaAlFq0wBMGmCaQQDYlln0Z7PAgerxgA/ZeM6Gdeo049nHrspuz56Z9FHO1jg4A7+cAo9N5n02N+inF+b1BTw9T0cfDYd8/oEfn5rP0a75nol+irynpefW9p52Byk6p81O3H6W/mfZzfZnl/Or9BXzk1j6dZ8w7WdezePXz6yTUqfN8J05fSn80NY+lz+b/SMdRp42PJ8/3j6WvmBvn9Nu+W+5x067T59R0eZufW5vneXrx+mXfLQ+tny/0PPp7Apt5d2HjtZ9g/lB14fVz5QV9XPlAfWD5OH1g+TifWX8l+o8+ug874i5+snyY3j6y/nn0Pl2AMdAj8+1z+hP5KduP1o+S+zxv0s4T5dsq8JyfT5Pp1/yp2fU5cDv8e6hKKQv8p5Xpy+r0/LlZ9TPEe6x0lGXic69w/kp0x9aPkofWj5KH1p/JA+tP5J9FxvrgcuwAAAAAAAAAAAAAYN+Ax9vidsADxd9F/bjw8ezHjXS9B5/0FmuMo1xuhz+gWxkrlADQ6BoYnAwUABMBoRoBOMx576K8CB6vGAAAd70ngvc8euymyrn1o8T2vP9+ABvAAHpfNelxv0coz8/q8Vyfa+K9HmAN8wAAA0Zw+ha/D+48vrfJ63ImvEAevxEogAAAABb7nwOjHT6SVXeb18zwHvvA9/MAdeN30z5n9L4ehtcLl24XHD1+IDZZ1PbZ9Pj90cWj51YsoevxgTSBvyS1gWbfoXzDoce30zxXs/G8PT5cD2+AAAAAAAD6t8p+q+f08Xwnu/CawAduPZ+jfOfo3k9gHA5duZ5Jr3fPANZPbeJ9ty6+ocZeP2/N+R1+R7/AJ4BrPuvQee9B4/YV2Ql8t5L13kfV5QDeO777wHv/L6n4f3PhpfNgevyAAAAAH0n5t9I4d+yB5fYAAAAAAAAAAAAAGDfgMfb4nbAA8XfRf248PHsx410vQ+e9BZrjKNcboc/oFqC5EADVMGohyNArQADATQaZVZGVOjRmPBAerxgajKbMYdriuX6Hmp89x7cxB34BLsy8QCw9L5r0uN+jlGXn9S8X7R6z5vr7oQq2TXnPPfQ/A9/PUB05P6J869zy7dTk9bk8e/iAPX4gGbPV7tXm9WDh+rJr5ed3henyAFnrPTeC975vXy/A++8D05AHXjd9L+Y9/l29R872c2wA6cn7/jet8/pjOM+Pfyvk+jzvX4gDeOn7zi9Ly+vpVZjl38Zx/e+C9fiAOnL3e7y/u/F7vPHoXnfnfI/UPm3bjywPT5D1PlvoHLtWeiPL6/O9+ZL5zwnu/CerxgHbj2fo3zn6B5PZl+a6sHbgAdeQAHtvE+25dfTtHk9nznkdfke7wAGs+67/wA/3eb0+xXj3Lo8f1uT384BvPd994D6B5fWeI9v4ePNgevyHd4XrufTeejPL7POr0ZHnO1pcoBNAAAAAAAAAAAAABg34DH2+J2wAPF30X9uPDx7MeNdL0Hn/Q2aoyjXG6HP6BYmrkBggG0xNMGhUAhCyFhOmaWkJtQJMKL6TwAHq8Zsx7JfV+I+k+N5deQB2430AAaTsXdrjce/lwO3A9H5z0eN+llF+f1Q87zOd24asyOnIAsAAAD23ifbcuvW5XW5PH0eIA9fiN2HbL9ETXj9wAcTxXtPF+nygHTlr+j/ADj6Pw9PL8D77wOsAHXiAAAGzG5fqEuZ0/H7icJS/MKbqfb4ACwAUAACQArq/R/nH0bye1tHD0P5t9J+bd/PywPX4j3/AID3/Hv3wPH7QGeb8J7vwns8IB249i7hxxsA3gs7ccb4QG8HtPF+05dPUpnk9vznkdfke7wAGsgAAAAAB3PfeC9/5fUeI9v4eXzYHr8h67yPrufX2QHi9w0DAAAAAAAAAAAAAAAADBvwGPt8TtgAeLvov68eHj2Y866XoPP+grXGUbON0Of0CxNXIAAA2AgBgCY1iwKyyNy5QsVOLh0X0V4ED1eM2Y9kvvc+h+X1/OIei876vIAWHr+F6/l1s4Xd4WOnlwPR5j0fnPR436XmdThcPR5MD1eQ1ZexL6TRoj5fZV4T3HgOvGAHbge28T7Xl17HJ6vJ4+jxIHr8Q0H0TZ869T5vV3HyuJNU8QPT5ACzq+98z6Xzevl+C974LpyAOvGXX5v0rn1+cZfoPz+xAb57foXzD0nLt6+UJ+b1fPuX7Hx3r8QBvHr/AEXzL1XD0+lnjt4ei+PG8lrn9Jfn/R46RkGdsFK/m/0j5v38/LA9fiPoHz/3/Hv3wPH7QA854T3fhPZ4QDtxAA35fpPLrs8H9B+fce/BA9fjPaeL9pz6epA8ft+c8jr8j3eAA1ndf6TucO/gD6IZ18xx+y8b24AG89z6B8/+g+X1R8P7nw55sD1eU9d5H13Pr7IDxe4AGAAAAAAAAAAAAAAAAGDfgMfb4nbAA8XfRf148PHsx510vQef9DWqMo2cboc/oFiauQGIAbTE0wBiaYgFAAAsHFhRox2eHA9PkNmPZL7ySl5PZh8Z7arpy8I/U6unO7TJce74fc4ms+VA9HmPR+c9Fjfpud0Vw9Xzg6nL9PjGiztW8Azu+g0XOcCw9r4r2vLr1+T1uTx7+JA9fjAAAAAAA0w9xjputR5vVzPBe98F384B143/AEr5r9K4eh+S9ZHn1+YGvJ6/EAHvex82+ieX2S+ffRcsvzM6PO9XjALAAAB+88F6bl29qD8XvaAPm/0j5v38/LA9fiPf+A9/x798Dx+0APN+F914X2eEA7cQPU511fQD8P0F8++g/PuvHhAevxns/Gez5dPUNS8vs+ccnr8j2+EA1n3Xc4fb8nrtAxvy/jfZeN9XlAOnPufQPn/0Hy+peH9z4eXzQHr8h67yPrufX2QHi9wAMTAAAAAAAAAAAAAAADBvwGPt8TtgAeLvov7ceHj2Ysa6foPPehrUnGzj9Dn9AsTViaaDTAGJxkANU0DAAAQwpsHZDProuPFL2tfXj43Z6S6t8q7PN6strawdlaQcXrNnD74fO3759Ofz/v8AoVLJM59Yeb9QXPzyn6RV05/PNHvbTz1fpHjp89PoZrHzz1/UedHJ6/IzrxIHr8Zrya5fTeZ+irz+n5gfSlvHzvtewM6z3yjz6yBLzvE/Rpb5/Nz6O9Y+ffQmsdGBjfJ8Z9JfTn81PpD1n5t6D1NmdIFy7Q4fets+d876rV05fLD6dZc/Mep9AnnfD7guHdtOaAA+f/QDfP5Y/qZ15fLPcdsxtifLqAHn/FfVTtx+Vn1Vax89+gSfPqmGNrwnvI7x8sX1RdeHy31vpVnQ4y59PAcv6fT38/zY+lX1w+vbTx63NE15vyX1B9Ofy4+puzw3uWuXV+M9mL8rX1Y6cvlXqfWrO2Bx7AAMBNMAKAAAAAAAAAAAAwb8Bj7fE7YAHi76L+vHh49mPOul6Dz3oa1KUU43Q5+8tTWoCEY0NoBxkACgAwBoAACMlY8+iuyqcpXMZJTU7KXnV8apS33YL5bM1uHfI3Y8uuXTTMdwBZAiaagYlmgItMAAaZLkdfkXPiQPX4zXk1y/RRHj9zEDTQ4yiTi0Jxkg0LNNAwGAIUiNtdkqTiqtz3koyjnSuqsGms6YANAwBiYADQwAQAoBEk0gDEwBNDjKNgnG5UoTSqqyvfOV1V2aU30LaJrGUZjaedSQKwJWmAAoBANA0xNMAKAAAAAAAAAAAAwb8Bj7fE7YAHitFF/Xjw8WzJnfS9B5/wBBZqjKNnH6HP6EWJrUQ0kkAwYmmDTVNMAAaAYCAAEiddtkYyFatlLitskmeyclyQ1V75ZsnSjrlokHP0qUZSsTGpRlkgJDREAYMUosfI60LPm59CO3D57r9w5dYnw9AOIwBxkiUZQFKMrBNEwUraYwBEZisqslIyS1X57yQRmi2q6IsM6AYADTRJAMAGmJoRgUJpGAAIkKQIAjJI

Скачать книгу