Как сделать крутое бренд-медиа. Родион Скрябин

Как сделать крутое бренд-медиа

пару ранних примеров.

Рассылка «Мегаплана». У компании, которая продает CRM-системы, была база клиентов, потестивших бесплатную версию. Клиенты уже знали о бренде, задача была – вернуть их на сайт компании. А еще сформировать у людей реакцию на слово «Мегаплан»: «А, я их знаю, это умные ребята».

Конец ознакомительного фрагмента.

Текст предоставлен ООО «Литрес».

Прочитайте эту книгу целиком, купив полную легальную версию на Литрес.

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