SMART 2.0. Как ставить цели, которые работают. Александр Жакупов

SMART 2.0. Как ставить цели, которые работают

id="note1">

1

Дословно слово «smart» переводится с английского языка на русский как «умный». Сочетание умная цель в этой книге будет означать цель, соответствующую пяти принципам S.M.A.R.T.

2

(англ. Key Performance Indicators, KPI) – показатели деятельности, которые помогают в достижении стратегических и тактических целей.

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

Скачать книгу